For meditation, mindfulness, self-guided CBT, mood tracking, and peer-support apps: we map why users drop, what builds trust, and how to convert product usage into a credible growth story.
You can acquire users with paid growth, creators, and partnerships. But in mental health apps, scale fails when users do not feel safe, understood, or guided into action. Investors ask: is this durable behavior change or just top-of-funnel volume?
Consumer teams move fast, think in CAC/LTV/churn, avoid heavy regulation, and rarely run clinical trials.
We provide a Trained Patient Expert Network: method-driven and structured for product, growth, and trust decisions. We test what users actually need to start, continue, and improve.
We bridge acquisition metrics and human behavior so founders can show durable engagement, lower churn, and clearer outcome pathways.
We map how users move from first download to repeated action in mood-disorder use cases.
Acquisition alone does not create retention.
Trust, psychological safety, and relevance determine whether users return.
That is the missing proof in both fundraising and long-term LTV strategy.
We generate that proof and turn it into product decisions.
Users install with hope, but many do not understand the first step or expected value in week one.
Activation depends on emotional clarity, not just UX polish.
Users test content, prompts, community, and AI responses against their lived experience.
This is where churn is created or prevented.
The key outcome is repeat behavior: adherence to routines, mood-improving actions, and sustained app use.
Retention is proven only when product usage turns into personal progress.
We turn lived experience into structured evidence that helps digital mental health teams:
Clear proof that your product can retain and help users, not just acquire them.
Built for Founder, CEO, CPO, and Growth leads in digital mental health.
4) Mood Tracking and Biofeedback Apps
What they do: Track mood cycles, sleep correlation, behavioral insights, wearable integration. Business model: Subscription or hardware-software bundles. Core pain: Long-term adherence and avoiding "just a tracker" positioning.
5) Lifestyle Mental Health Apps
What they do: Exercise for mood, nutrition support, habit-building, dopamine detox. Business model: Consumer subscription and influencer-led growth. Core pain: Weak differentiation and low perceived seriousness.
6) Employer-Focused Wellness Platforms
What they do: Company mental wellness programs, stress tools, employee support. Business model: B2B contracts and per-employee pricing. Core pain: Demonstrating ROI, engagement inside companies, and renewal rates.
7) Peer Support and Community Platforms
What they do: Anonymous groups, moderated communities, hybrid AI plus peer support. Business model: Subscription, ads, sponsorship. Core pain: Moderation risk, safety, retention, monetization.
Built for consumer wellness teams with short cycles and CAC/LTV/churn pressure.
Diagnose your user journey with a focus on activation gaps, drop-off moments, and trust failures.
Outcome: Activation and Retention Friction Map
Timeline: 2-4 weeks
Define the trust and retention strategy linked directly to product priorities and growth KPIs.
Outcome: Product and Growth Trust Roadmap
Timeline: 4-6 weeks
Implement prioritized changes and choose the right evidence path for your stage, knowing most consumer apps rarely need reimbursement-style proof.
Outcome: Better Retention and Stronger Evidence Story
Timeline: Optional recurring support
De-risked retention story for your next round
Improved activation-to-retention curve and clearer LTV trajectory.
Stronger differentiation in crowded wellness categories with trust-centered product proof.
Not a CRO.
We do not replace your product or growth team; we validate behavior drivers that your dashboards cannot explain alone.
Not generic mental health content.
We deliver structured lived-experience intelligence that informs onboarding, engagement, safety, and retention decisions.
Consumer mental health strategy bridge.
We connect growth metrics to human reality for mood tracking, lifestyle, employer wellness, and peer community platforms.
We mapped onboarding and engagement friction for a digital mood-support product by combining qualitative interviews, behavioral segmentation, and feature-level trust diagnostics. The result was a clearer first-session flow, more relevant content sequencing, and improved repeat use in early cohorts.
We redesigned trust and safety touchpoints for a peer-support platform, including community tone guidance, escalation framing, and emotionally safer messaging for vulnerable users. This improved engagement quality and supported stronger retention in high-risk segments.