Patient Trust Diagnostic
Where is trust breaking?
- Review messaging, website, decks, and patient touchpoints
- Interview 1 to 2 internal stakeholders
- Analyse friction using patient psychological reality
Patient-led growth
From great science to real adoption.
Most health products fail at an invisible point: patients don’t trust it, don’t understand it, or don’t see themselves in it. We fix that with a simple 3-phase progression.
Phase 1: Diagnostic Find where trust is breaking, fast (2 weeks).
Phase 2: Insight Research Replace assumptions with validated patient reality.
Phase 3: Partnership Turn insight into adoption, content, funnels, and team alignment.
The 3-phase progression
Designed to align clinical innovation with real patient psychology.
Patient Insight Research
Why is it breaking?
- Qualitative: interviews and focus groups
- Quantitative: surveys to validate prevalence
- Internal alignment workshop to confront hypotheses
Patient-Led Growth Partnership
How do we sustain adoption?
- Refine positioning and messaging
- Optimise funnels (awareness to first use to retention)
- Build patient-led content and feedback loops
Fit matters. This works best when teams are open to challenging assumptions and grounding decisions in patient reality, not intuition.
Phase 1: Patient Trust Diagnostic
Get a clear, objective view of how patients are likely to perceive your solution today.
How it works
- Intake form to capture product, goals, and current challenges
- Data review of messaging, touchpoints, website, and deck
- Interviews with 1 to 2 internal stakeholders
- Synthesis of what’s working, what blocks trust, and priority fixes
Timeline
2 weeks, with a satisfaction guarantee.
What you get
- Patient Trust Scan (trust drivers and fear triggers)
- Adoption Risk Score (readiness today)
- Communication audit (what confuses vs reassures)
- Action plan (top 3 priority fixes + suggested messaging)
Investment
Fixed fee starting point: $1,000
Phase 2: Patient Insight Research
Move beyond guesswork to a statistically informed understanding of the patient journey.
Validation method
- Qualitative: in-depth interviews and focus groups to capture real language and emotional barriers
- Quantitative: surveys to measure prevalence, motivations, trust drivers, and behaviours
- Internal alignment: workshop to compare hypotheses with fresh data
Outcome
Align the whole organisation on who the patient actually is, not who you want them to be.
What you receive
- Insight report (your “source of truth”)
- Validated patient profiles (personas grounded in data)
- Barriers and trust drivers map across the journey
- Verbatim quotes and stories ready for reuse
- Strategic action plan with priority actions for the next 3 months
Investment
Project range depends on scope.
Phase 3: Patient-Led Growth Partnership
We become your external “patient trust and adoption” partner, combining strategy and execution.
Core components
- Positioning and messaging (website and materials rewrites)
- Feedback loop (continuous focus groups and patient input)
- Internal team training (empathy and lived experience nuance)
Growth execution
- Content creation: podcasts, videos, webinars, patient stories
- Funnel optimisation: awareness to first use, plus follow-up protocols
- Lived experience: community and trust built through real narratives
Engagement models
- Monthly retainer: ongoing strategy and execution
- Project-based: focused 3 to 6-month scope
Typical deliverables
- 12-month content roadmap
- Messaging guide based on validated patient language
- Measurement framework for traffic and conversion
Contact
Ready to ground adoption in real patient psychology.
Clément Baissat
Founder, HopeStage
Email: clement@hopestage.com
Phone: +61 415 373 749
Website: hopestage.com
One question for your team
If a patient lands on your website today, what exact sentence makes them feel safe enough to take the next step?