Understand why patients don't adopt, and how to fix it.
Most health companies fail not because of the product, but because patients don't trust it, don't understand it, or don't see themselves in it.
Clinician insight is not patient insight.
Teams talk to clinicians, regulators, and investors. They rarely have meaningful patient input grounded in psychological reality.
Your messaging must align with how patients think: Fear • Stigma • Safety • Hope • Trust.
The Silent Killer
Millions spent on R&D and strong clinical validation often lead to zero active adoption because the "Trust Gap" was never bridged.
Four steps to clarity
1. Intake
We define your product goals and identify your current adoption friction points.
2. Review
Objective scan of your messaging, patient touchpoints, and digital assets.
3. Interviews
Strategic conversations with your team to replace assumptions with truth.
4. Synthesis
A concise summary of what’s blocking trust and a priority fix plan.
Packaged for executive action
• Patient Trust Scan
A breakdown of how patients actually perceive your solution—what builds trust and what creates fear or stigma.
• Adoption Risk Score
A readiness score showing how likely your product is to be adopted by users today, given the current messaging.
• Communication Audit
Specific identification of elements that confuse vs. elements that reassure, mapped to patient psychology.
• Concrete Action Plan
Your top 3 immediate fixes plus the specific "Source of Truth" messaging you should be using.
The impact of clarity
| Metric | Before Diagnostic | After Diagnostic |
|---|---|---|
| Adoption | Low / Stagnant | High Readiness |
| Messaging | Creates Doubt | Coherent Narrative |
| Trust | Unclear Risks | Safe & Human |
Lived experience. Real-world clarity.
Clément Baissat has guided over 100,000 patients and understands mood disorders from the inside. No agency or clinician can replicate this specific insight into the patient mind.
"The most powerful bridge in healthcare isn't clinical data, it's the trust patients feel when they finally see themselves in the solution."
Clément Baissat
Founder, CEO
Stop guessing why patients disengage.
Get your Adoption Risk Score and Action Plan in just 2 weeks.
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