We conducted a full patient-led research program for Alcediag: qualitative interviews with patients and relatives, a quantitative survey, focus groups, and persona creation. Insights were then used to build their go-to-market strategy, value proposition, and segment-specific funnels for their bipolarity/depression blood test.
We created patient-led content grounded in real language, behaviour, and emotional patterns from our communities. This included blog articles, podcast segments, and social content aimed at building trust, improving engagement, and supporting early adoption.
All the questions you might have before we start.
Our role is to analyse your relationship with your patients/customers: what builds trust, what breaks it, and what blocks adoption of your solutions. We review your materials, your patient journey, and talk with your team – and sometimes patients – to propose a concrete action plan.
We work with healthcare players (clinics, digital solutions, biomarker companies, private practices, etc.) who already have a product or service, but feel a gap between the potential of their innovation and real adoption on the patient side.
In general, we follow 3 main steps:
- Diagnostic – we analyse your messaging, patient pathway, and current tools.
- Interviews & field insights – we talk with your team (and sometimes your patients) to understand the real experience.
- Report & action plan – you receive a clear report with priorities, concrete examples, and next actions.
The price depends on your context (size of your organisation, number of countries, pathway complexity…).
We usually start with a short, fixed-price diagnostic, then we can extend with a longer project if you want support to implement the changes.
If you:
- have a good product,
- but too little adoption, retention, or word-of-mouth,
- and feel that “something gets lost” between the science and the patient experience, then a trust & patient journey diagnostic is probably the best first step.
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