Patient-Led Consulting

Patient-Led Consulting for Mood Disorders

We help you build solutions that people with bipolarity and depression actually trust and adopt and recommend — through real patient insight, precise positioning and human-first communication.

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Why this matters

Working in mental health requires more than expertise. It takes sensitivity, humility, and a deep understanding of the people you're trying to support.

People living with depression, bipolarity, and other mood challenges don’t just need “solutions.” They need solutions that feel safe, trustworthy, and genuinely aligned with their daily reality.

That’s what we help organisations build.

Who we are

We’re a patient-led consulting team built around lived experience and real-world insight.

Through HopeStage, we connect with thousands of people living with mood disorders every day. We listen to their stories, frustrations, hopes, and what actually makes a difference in their lives.

This understanding—combined with years of marketing, strategy, and product experience—allows us to guide organisations toward work that genuinely supports their users.

Our services

We help you understand your audience deeply, shape your strategy, and build solutions people with mood disorders actually trust and adopt.

Market Research & Patient Insight

Deep understanding rooted in lived experience.

Patient-led market studies
Focus groups (patients, caregivers, clinicians)
Interviews & behavioural analysis
Persona creation
User journey mapping

Outcome: Clarity on what your audience needs, fears, and responds to — backed by real data.

Go-To-Market Strategy

Position yourself the right way from day one.

GTM strategy tailored to mood-disorder audiences
Messaging that patients & clinicians trust
Value-proposition design
Positioning & differentiation
Marketing plan built for real adoption

Outcome: A human-first strategy that drives engagement and growth.

Content & Communication

Communicate with clarity, precision and humanity.

Content creation (articles, scripts, education)
Testimonies: finding, recording, editing patients
Webinars & live conversations
Clinician-friendly messaging
Stigma-free communication guidance

Outcome: A brand that feels safe, credible, and aligned with real patient needs.

Patient Recruitment

Access the right people responsibly and ethically.

Recruitment for interviews & focus groups
Participants for clinical studies & trials
Patient & caregiver sourcing
High-quality, engaged participants
Respectful and compliant processes

Outcome: Reliable access to people who accelerate your research and product validation.

Who we work with

Labs & biomarker companies
Mental-health apps
Digital therapeutics
Clinics & clinician networks
Researchers
Organisations supporting people with mood disorders

Our approach

We take a collaborative, honest, and patient-first approach.

No cold tactics. No pressure. Just clarity, understanding, and a shared mission: creating a better world for people living with mood disorders.

We conducted a full patient-led research program for Alcediag: qualitative interviews with patients and relatives, a quantitative survey, focus groups, and persona creation. Insights were then used to build their go-to-market strategy, value proposition, and segment-specific funnels for their bipolarity/depression blood test.

— What we delivered for Alcediag (Biotech Lab)

We created patient-led content grounded in real language, behaviour, and emotional patterns from our communities. This included blog articles, podcast segments, YouTube scripts, and social content aimed at building trust, improving engagement, and supporting early adoption for mental-health solutions.

— What we delivered for ComPaRe (Public Research)

Let’s talk

If you’re building something for people living with mood disorders, we’d love to learn about it.

Let’s talk for 20 minutes.
No pitch. No pressure.
Just a genuine conversation about how to create meaningful impact — together.

Book your call

Your questions, our answers

FAQ

What makes your consulting different from a traditional agency?

We’re not guessing. Everything we do comes from lived experience and daily conversations with thousands of people living with bipolarity and mood disorders. You’re not getting generic marketing — you’re getting real-world insight that helps you build solutions people actually trust, use, and recommend.

Who is this for?

Organisations building anything for mood disorders: apps, diagnostics, labs, digital therapeutics, clinicians, researchers, and early-stage founders.
If your work touches people living with depression or bipolarity, we can help you make it more impactful and more aligned with their real needs.

What happens during the call?

A simple, thoughtful 20-minute conversation.We listen, understand what you’re building, and share clear insight from the field. No pitch. No pressure.You leave with clarity — whether we work together or not.

Book your call